PPC Executive

Are you ready to be truly happy at work? This is an incredibly exciting time to be joining our team. 

UKcaravans4hire is a small, friendly organisation operating within a larger Group. Our employees experience all the benefits of working in a small & friendly environment in addition to receiving all the great benefits and support you would expect from the wider Group. Such as competitive salaries, an excellent employee benefits package and career development opportunities.   

UKcaravans4hire was established more than 13 years ago to help a handful of friends and family to advertise their holiday homes. Since then, we have become the leading private static caravan rental website in the UK and now have over 6,000 properties listed on our website. 

Our purpose is to simply create amazing holiday moments through innovation. Our technology enables everyone to enjoy great value holidays through our network of owners who rent out their holiday homes without fuss or hassle, creating amazing holiday moments that have a positive impact on people, communities, and the planet.  

Acquired by the Forge Holiday Group family in June 2022 (which includes Sykes Cottages, Forest Holidays & Bachcare), we're on a truly exciting and ambitious growth journey to become the very best caravan letting platform around! We are looking for exceptional talent to build a best-in-class team in the holiday letting sector. 

The position is a permanent, full-time, hybrid role. You will need to be available to work Monday to Friday (37.5 hours per week). There is a minimum requirement to work 1 day each week in our newly refurbished office in central Brighouse.    

The PPC Executive at UKcaravans4hire will be instrumental in managing and optimising our pay-per-click (PPC) campaigns across various platforms, including Google PPC, Bing PPC, and Paid Social. This role is ideal for someone who is passionate about digital marketing, is data hungry and eager to make a substantial impact in a dynamic environment.  

The ideal candidate will have experience of working in a commercial setting in addition to the following; 

• Demonstrated experience in managing PPC campaigns, especially in Google Ads and Bing Ads.  

• Familiarity with Paid Social advertising, including platforms such as Facebook, Instagram, and LinkedIn.  

• Strong analytical skills and experience with Google Analytics and other analytical tools. 

• Excellent communication and teamwork skills.  

• Ability to work efficiently both independently and as part of a team.  

• A relevant degree or professional qualification in Marketing, Business, or a related field is desirable 

• PPC Agency experience is desirable. 

The Postholder will be responsible for: 

• Developing, implementing, and overseeing PPC campaigns across multiple platforms (Google Ads, Bing Ads, and various Paid Social platforms).  

• Analysing and optimising campaigns to achieve KPIs, including ROI and conversion rate targets.  

• Conducting keyword research and ad copywriting to maximise campaign effectiveness.  

• Monitoring budget allocation and manage bids for maximum efficiency. Keeping abreast of PPC and digital marketing trends, applying best practices to our strategies.  

• Working collaboratively with the marketing team to ensure PPC campaigns align with overall marketing objectives.  

• Providing regular reports and insights to stakeholders on campaign performance.  

• Demonstrating proficiency in Excel and spreadsheets for campaign analysis and reporting.  

• Ability to think strategically/long term, whilst being commercially aware. 

• Regularly analyse competitor marketing activities within paid media 

Why Join Us? 

• You will become part of an energetic and forward-thinking team.  

• Opportunities for professional growth and skill development.  

• A flexible hybrid working environment, balancing in-office collaboration with remote work.  

• Engage in cutting-edge digital marketing within the caravan rental sector. 

What we offer you  

We know that it’s our passionate people that are key to our continued success. We are supportive, collaborative, one team, and we place a huge emphasis on celebrating success and providing our talented people with opportunities to continuously learn, develop and thrive. Our people are also committed to having a positive impact on our planet, community and each other whilst creating amazing holiday moments for everyone. 

In addition to a competitive starting salary, we’ll provide you with a comprehensive employee benefits package that will include: 

• Annual individual performance-related bonus scheme (worth up to an additional 5% of base salary) 

• 33 days annual leave per full year (inclusive of usual 8 Bank Holidays) + an extra paid day off for your birthday each year 

• Company pension scheme where we’ll match your contributions up to 5%  

• Flexible hybrid working to support and promote a healthy work/life balance, focused work and meaningful collaboration with your colleagues  

• Annual paid employee volunteer days (2 per year) to support community initiatives 

• Free private individual medical insurance with the option to add partner and / or dependents 

• Free worldwide Travel insurance (includes cover for family members) 

• Free Life Assurance cover 

• Employee Assistance Programme (EAP) offering free and confidential wellbeing support and counselling services. 

• Access to our employee discount scheme (retailers including discount holidays with Sykes Cottages for you, your family and friends) 

• Ongoing learning & training opportunities to support your continuous personal and career development. 

• Provided with Laptop, up to 2 monitors, Keyboard & Mouse as a minimum to support homeworking. 

If you’re interested in applying for this role then please send a copy of your CV to: 

Hr@ukcaravans4hire.com